1.3 Further Literature

There has been no shortage recently of good introductions to content analysis. Which book would be best for you depends therefore mostly on your focus. For a traditional (more qualitative) introduction, “Content Analysis - an Introduction to Its Methodology” by Klaus Krippendorff (currently in its 4th edition) is a good place to start. For a more quantitative approach, “Text as Data: A New Framework for Machine Learning and the Social Sciences” by Grimmer, Roberts and Stewart from 2022, is the latest in combining machine learning with text analysis. Finally, for another qualitative approach, “The Content Analysis Guidebook” by Kimberly Neuendorf (currently in its 2nd edition) delves deeper into the underlying theory (which we cursorily discuss here).